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Resume

My name is Carlota Malagueño. You can call me Carl!

 

I’m a Creative Strategist and Content Manager with over 8 years of experience building powerful digital identities and leading remote creative teams. My superpower is working directly alongside CEOs and executive leadership to translate their core insights into cohesive, engaging content footprints across the web. With a formal background in Industrial Design, I love blending rigorous design thinking with data-driven SEO to shape brand narratives that look sharp, sound authoritative, and drive real-world growth.

Work
Experience

2023 - 2026

SEO & Content Manager | Creative Strategist

Ozment Media

I stepped into the role of a direct strategic partner to the CEO, managing our cross-functional remote teams across SEO, social media, and copywriting to turn high-level leadership insights into cohesive digital marketing strategies. I took full ownership of our internal operations, ensuring brand voice consistency across multiple client platforms while actively protecting the CEO's administrative time.

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  • AI Operational Shift: Personally researched, audited, and integrated advanced LLMs like Gemini, Claude, and ChatGPT into our production pipeline to scale output while protecting creative standards.

  • Creative Governance: Owned the final creative quality checks for all end-to-end website builds, localized SEO copywriting, and social media assets before public deployment.

  • Team Leadership: Engineered and rolled out comprehensive department onboarding programs to get our remote social media and content teams operating at peak speed faster.

  • Tech Stack Mastery: Managed day-to-day agency workflows and CRM pipelines utilizing GoHighLevel, Apollo, ClickUp, Slack, and Loom.

2023 - 2024

Marketing Officer

APASI

I worked directly alongside the corporate President and individual Department Managers to spearhead targeted marketing roadmaps and multi-channel campaign rollouts for each of their unique product lines. I held final approval authority over the organization’s digital content and SEO roadmap, managing the balance between digital brand authority and massive physical event marketing.

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  • C-Suite Alignment: Navigated stakeholder expectations to design and execute cohesive, unified public-facing narratives for multiple corporate product divisions.

  • Brand Asset Production: Conceptualized and managed the end-to-end creative production and vendor procurement for core branding materials, official corporate publications, and company merchandise.

  • Event Marketing: Brought our brand to life in the physical world by organizing major corporate exhibits and designing custom visual booth layouts for large national trade shows like AFEX and PROPAK.

2021 - 2023

SEO Specialist | Web Designer | Content Creator

Sudostaffing, Inc.

I ran point on our organic optimization campaigns, blending technical search strategy with user-centric design principles. Recognizing that driving traffic is only half the battle, I focused heavily on ensuring that our search visibility tactics aligned seamlessly with intuitive user experiences to turn casual search visitors into active conversions.

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  • Organic Optimization: Developed and executed targeted search engine optimization roadmaps that systematically increased our organic web traffic, keyword rankings, and overall domain authority.

  • UI/UX Conversion Auditing: Leaned into my formal design background to audit existing web layouts against modern industry standards, designing and proposing platform enhancements that lifted landing page conversion rates.

  • Cross-Functional Campaigns: Partnered closely with multi-disciplinary marketing squads to plan, execute, and monitor end-to-end digital campaigns spanning long-form blog platforms, high-converting web copy, and social media networks.

2018 - 2021

Sr. Visual Designer | Marketing and Content Creator

AllHome Corporation

As Senior Visual Designer, I acted as the creative lead for three major retail brands, driving the visual direction and multi-channel campaign strategies required to navigate a shifting market. I focused heavily on digital transformation, ensuring the brick-and-mortar retail business could pivot smoothly online.

  • Digital Transformation: Designed, developed, and successfully launched three business-critical e-commerce platforms during the pandemic transition to protect brand revenue.

  • Team Mentorship: Led and mentored a junior design team, implementing standard workflow guidelines that significantly elevated the quality and speed of our creative output.

  • Spatial & Copy Execution: Handled environmental visual layouts, copywriting, and targeted content creation for more than 10 physical retail store locations.

Certifications

2026

Google AI Professional Certificate |
Coursera
*Click to view the certificate.

2026

Google AI Essentials |
Coursera
*Click to view the certificate.

2021

The Fundamentals of Digital Marketing Certificate |
Google Digital Garage
*Click to view the certificate.

2018

Civil Service Professional Eligibility |
Civil Service Commission NCR
*Certificate available upon request.

Education

2013 - 2017

University of Santo Tomas |
BFA Industrial Design

Skills
& Expertise

Technical Skills

Soft Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Adobe Premiere Pro

Figma

Canva

CorelDRAW

Autodesk AutoCAD

Sketchup

Semrush

Google Ads

Office 360

Google Drive

Marketing & Research

Content Creation

Material Knowledge

Social Media Marketing

Digital Marketing

Website Design

Copywriting

Communication

Teamwork

Critical thinking

Adaptability

Time management

Resourcefulness

Software &

Tools

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